After the challenges of 2020, this year has become much more promising for small businesses. The economy is in better shape than many expected, and consumer confidence is rising. This is by no means ‘business as usual’, and company owners need to constantly monitor their marketing efforts to ensure they maintain visibility with their customer base.
https://friendspwrc.org
https://movilizando.org
https://tim-madagascar.org
https://buildupnyc.org
https://boycottjamaica.org
https://blogcity.me
https://ukreplica.me
One of the serious lessons from last year’s lockdown is the need to be agile in your business so you can react quickly to changing market conditions. We see how restaurants and food outlets with websites that support e-commerce can continue to trade by offering online clicks and collecting orders, while those without an internet presence suffer. Even hardware giant Bunnings will have to urgently upgrade their online shopping capabilities to meet this new normal.
So what can you do to make sure your business continues to grow? We’ve identified our top five marketing tips for small businesses, based on our experience in the online and traditional marketing space. These tips will help you increase sales and build more resilience in your business.
Improve Your Website
Our number one online marketing Tip is to make sure your website is ready for business. Can customers get your products and services easily? Can they order online? Can returning customers log in and avoid time-consuming data entry? A website is no longer just an online brochure for your business – it should be the front end of your sales and ordering system.
Local Internet Marketing
If your business has a clear local client base, then local internet marketing is a no-brainer. Whether it’s digital advertising or promoted posts on social media, online marketing allows you to focus your ad spend on a specific geographic location, minimize spending, and target only relevant customers. Traditional marketing can also take a local approach, with strategies such as:
Billboards in prominent traffic locations
Sponsor a local event or sports team
Drop mail mailbox
Connect with your customers
It may seem corny to say that it is important to communicate with your clients, but many businesses do not have an adequate presence in the world in which their customers live. Social Media provides a great opportunity to make those connections, but it’s important to choose the right platform to reach your audience. Facebook Instagram, Tik Tok, or any other channel, you need to be active and ready to respond to questions.
Build Authority
One of the best ways to improve your company’s search rankings is to build your reputation as a quality source of information. You can do this by:
Create useful blog posts with relevant keywords that answer specific questions
Listing your company in industry databases and sites like Google My Business
Contribute to other websites and get them to link back to your site.
Let Your Customers Know
Email Newsletters are still a very effective marketing tool that you can use to deliver new product information, run competitions, and promote Special Offers. Platforms like Mailchimp make the whole process easy and provide you with useful data on views and click-throughs so you can fine-tune your marketing content.
We hope these small business marketing tips have given you some ideas for generating more leads and ultimately, more sales. While online marketing can offer tremendous efficiency, we still believe traditional marketing has a role to play in a company’s overall strategy, be it printed brochures, business cards, or promotional items.
Talk to the team at Activate Design, and we can develop a marketing plan for you that includes website optimization, SEO, email marketing, and print solutions. Contact us today!
Leave a Reply