Explore these 9 types of marketing to find the best one to reach your customers. Marketing is not a situation that suits everyone, but it requires adjustments.
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Public relations
Public relations (PR) is one type of marketing that can help build your business reputation in the media. Public relations build a profitable relationship between your company and the public through acquired media to manage the image and reputation of the business. Ultimately, PR aims to position your company or an individual from the organization as a thought leader in a particular industry, increasing brand awareness and trust among the public.
While all businesses can benefit from managing their reputation with the public, a strong PR strategy is best for large businesses that are often in the news. However, local PR can benefit local businesses if they have something newsworthy to share.
Print marketing
Print marketing is the use of print media to generate brand awareness about your company. Print marketing includes advertising in magazines, brochures, and billboards. Print marketing is not something you can measure effectively, although there are several methods to ensure your efforts are going well. For example, print marketing can promote your products or services in a small geographic range, or you can target national publications to gain more brand awareness in different areas.
Print marketing can be effective for any type of business. However, you should target the magazine carefully. For example, B2B businesses may choose to advertise in trade magazines, whereas B2C companies may target consumer magazines with a wider and less specific reach.
Direct mail
Direct mail marketing works similarly to email marketing, but instead of sending information to your digital mailbox, it sends printed material to your physical mailbox. Print snippets can contain much of the same information as emails, including CTAs and incentives. Unfortunately, direct mail may not be as effective as email marketing for your business because many people will think of it as junk mail and throw it in the trash without actually reading the information you send them. Therefore, your offer to the customer must be clear to make them take the action you want.
Direct mail is another example of a marketing strategy that can be used by any business. For example, a local spa might send letters directly to city residents to promote discounts, while a B2B company would send their letters directly to businesses rather than to residential homes.
Television and radio
Everyone has seen or heard of advertising. Television and radio advertising has evolved over time but remains an effective marketing strategy for businesses. Unfortunately, these ads can be expensive, so they’re not ideal for small businesses. If your business has money to spend, you have to be creative to get people to act.
Vary your marketing
While different forms of traditional and digital marketing are effective, you can use them together to increase brand awareness and increase sales. When deciding which marketing strategy is right for you, consider your brand and its customers. Your goal is to discover where customers are spending their time and how you can reach them.